引言：做外贸B2B最头疼的就是写开发信，对着不同客户类型总不知道怎么开口。别慌！这篇内容针对冷开发、老客户、批发商等核心场景，整理了一套实用的开发信模版，拿捏不同客户的需求点！
目录
一、平台询盘客户（已表达初步兴趣，高转化潜力）
核心逻辑：快速响应+强化优势+明确行动指令
主题：Re: Your Inquiry about [产品名称] on [平台名称, 如 Alibaba]
正文：
Dear [客户姓名],
Hope this email finds you well. We are writing in response to your inquiry about [产品名称] on [平台名称] dated [询盘日期].
As a professional manufacturer with [X年] experience in [产品领域], we specialize in [核心优势1, 如 customized design / CE certification / bulk production capacity] and [核心优势2, 如 on-time delivery rate 98% / competitive factory price].
For your reference, we have attached our product catalog, price list and MOQ details. Could you please share your specific requirements (e.g. quantity, specification, target price) so that we can provide you with a tailored quote within 24 hours?
结尾：
Looking forward to your reply.
Best regards,
[你的姓名]
[你的公司名称]
[联系方式/网站链接]
二、冷开发潜在客户（无任何接触，需吸引注意力）
核心逻辑：个性化切入点+价值主张+低门槛行动
主题：A Better Solution for Your [客户产品/业务, 如 Electronics Accessories] Business
正文：
Dear [客户姓名/采购经理],
We noticed that your company [客户业务描述, 如 specializes in distributing high-quality home appliances in the US market] through your official website [客户网站链接].
Our company [你的公司名称] is a leading supplier of [你的产品名称] with key advantages:
[优势1: 如 OEM/ODM service to match your brand style]
[优势2: 如 shorter lead time (7-15 days) than industry average]
[优势3: 如 compliance with [认证名称, 如 FDA/REACH] for your target market]
We would like to send you a free sample of our best-selling product [产品型号] for your quality check. Could you please provide your shipping address so that we can arrange the delivery immediately?
结尾：
Thank you for your time. We are looking forward to building a long-term partnership with you.
Best regards,
[你的姓名]
[你的公司名称]
[联系方式/网站链接]
三、老客户维护（提升复购/交叉销售）
核心逻辑：情感维系+新品/优惠通知+专属福利
主题：Exclusive Update for Our Valued Partner [客户公司名称]
正文：
Dear [客户姓名],
Hope everything is going well with your business! We really appreciate the long-term partnership we have built over the past [X年].
To show our gratitude, we would like to share two exclusive updates with you:
New Product Launch: We have recently developed [新品名称], which is perfectly suitable for [客户的目标市场/业务场景]. Attached is the product brochure for your reference.
Loyalty Discount: For any repeat order of [原有合作产品] in the next 30 days, we will offer you an extra [X%] discount on the basis of our original price.
If you are interested in either of the above, or have any new requirements, please feel free to contact us at any time. We will prioritize your order and provide you with the best service.
结尾：
Wish you a prosperous business!
Best regards,
[你的姓名]
[你的公司名称]
[联系方式/网站链接]
四、竞争对手客户（挖墙脚，需突出差异化优势）
核心逻辑：精准痛点+解决方案+风险保障
主题：How to Reduce [客户痛点，如 Production Cost / Lead Time] for Your [产品类别] Business
正文：
Dear [客户姓名],
We understand that your company is currently sourcing [产品名称] from [竞争对手公司名称]. However, many of our clients who previously worked with them have switched to us for the following reasons:
Cost Savings: Our factory-direct price can help you reduce procurement costs by up to [X%] without compromising quality.
Quality Assurance: We have a strict QC system and provide a [X-month] warranty for all our products, which is longer than the industry standard.
Flexible MOQ: We accept MOQ as low as [数量], which is more suitable for your small-batch trial orders.
We are confident that we can provide you with a better sourcing experience. Would you be interested in receiving a detailed comparison sheet between our products and your current supplier's?
结尾：
We respect your current partnership and are only here to offer you an alternative choice. Looking forward to your reply.
Best regards,
[你的姓名]
[你的公司名称]
[联系方式/网站链接]
五、批发商/分销商客户（关注渠道政策+利润空间）
核心逻辑：渠道优势+利润保障+市场支持
主题：Distributor Partnership Opportunity for [目标市场, 如 EU Market] - [你的产品名称]
正文：
Dear [客户姓名],
We are looking for exclusive distributors of our [产品名称] in the [目标市场] region, and your company [客户公司名称] caught our attention due to your strong distribution network and brand influence in the industry.
As our distributor, you will enjoy the following benefits:
Competitive Wholesale Price: We offer a tiered pricing system that ensures your maximum profit margin.
Exclusive Regional Rights: You will be the sole distributor of our products in the [目标市场] region, avoiding internal competition.
Marketing Support: We will provide you with free marketing materials (e.g. posters, flyers, product videos) and support your local promotion activities.
Our products have a high market demand and low competition in your region. Could you please let us know if you are interested in discussing the partnership details further?
结尾：
Looking forward to establishing a win-win cooperation with you.
Best regards,
[你的姓名]
[你的公司名称]
[联系方式/网站链接]
结语
写外贸开发信不需要去死磕文案，最重要的是找对思路。现如今有很多外贸工具，像OKKI AiReach等外贸营销智能体（官网：xiaoman.cn），它可以主动复盘企业历史邮件，理解业务逻辑与客户需求，生成契合不同客户背景的个性化内容，让营销更自然、回复率更高。
